The Archive — Field Notes
Field notes on
Field notes on
competitive proof,
not hot takes.
Every essay on this page was written either during or right after a sprint. If a piece makes a claim, it points at the evidence. If it hands you a framework, it's because we used it last month.
The archive — continued
Page two. Same rigour.
Showing articles 14–18 of 18.
14
Essay · Marketing
Beyond voodoo marketing.
If your marketing's value prop cannot be proven by a timestamped public artifact, you are doing voodoo.
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8 min read
15
Essay · Sales Ops
Designing a strategic, value-centric sales funnel.
Every stage of a modern funnel should deliver specific proof — not a "nurture email."
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8 min read
16
Guide · Problem Framing
A step-by-step guide to the problem-solution process.
The analytic loop we run at the start of every sprint — five questions that expose the real problem.
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8 min read
17
Essay · GTM Engineering
6 surprising lessons in GTM engineering.
Six lessons we didn't expect from the last eight sprints. At least three contradict the conference playbook.
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8 min read
18
Essay · Marketing
Why your competitors are outpacing you.
It's not because they're shipping faster. It's because they've made you argue on their terms.
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8 min read