Case Files — Intelligence Division

Real decisions,
backed by evidence.

How competitive intelligence clarified positioning, priorities, and growth moves in complex markets. Every study is sourced, dated, and ends with a deployable counter-move.

8 Case files
47 Findings verified
12 Counter-moves deployed
Study Nº.01
Developer Tools Competitive Intel

Jira vs. Linear — why developer sentiment wins over features.

The cleanest modern case study on proof-based positioning. Developer NPS tells a story that feature tables never will — and what B2B SaaS founders are missing about the war for workflow.

+62 vs −12 Developer NPS gap: Linear vs Jira
Read the study →
No. 01 / The Evidence Room
Nº. 01 / Case files

Eight case files. Every finding sourced, dated, and deployable.

From procurement friction to buyer psychology — the competitive intelligence that clarified real decisions.

Nº.02 GTM Ops

The operational bottleneck of manual intelligence.

72% of rep time on non-selling activities

Manual competitive research is a time tax on lean marketing teams — and the hidden cost of Slack rumors and outdated battlecards.

Read → Nº.03 Capital Markets

Investor expectations & the valuation multiple.

2.4× valuation premium for differentiated vendors

Post-ZIRP investors prioritise efficient growth. How differentiation directly impacts NRR and valuation multiples.

Read → Nº.04 Security & Procurement

The Final Mile Friction — why enterprise deals die in audit purgatory.

98% questionnaire deflection

Proactive Trust Centers turn compliance into a competitive wedge, reducing sales cycles by 40–60%.

Read → Nº.05 Buyer Psychology

The epistemological crisis in B2B buying.

70% of buyers decide before talking to sales

Why buyers no longer trust marketing surfaces — and the exact moves that re-earn their belief.

Read → Nº.06 CFO Perspective

The financial physics of competitive enablement.

20–30% win rate uplift with proof assets

What competitive enablement actually returns — modelled as a unit-economics lever, not a marketing cost.

Read → Nº.07 Identity & Security

The messaging-product gap in identity security.

3 of 5 identity vendors overclaim key capabilities

How identity vendors drift into marketing that their product can't defend — and the three-step re-anchoring.

Read → Nº.08 Brand Architecture

The transparency paradox — pricing a gold house beyond the gram.

−74% lab-grown retail price collapse once origin became provable (2020–24)

Our founder's own gold house publishes its price by the gram, live. The evidence audit of when transparency builds premiums — and when it destroys them.

Read →
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