Research that ships
assets, not decks.
Fixed-scope engagements for B2B SaaS teams at Series A/B. Battlecards, positioning, ICP profiles, and messaging — delivered in weeks, not quarters.
Our Services — Competitive Intelligence, Positioning, ICP & Brand
The Competitive Proof Sprint.
A ten-day, fixed-scope engagement that delivers a Reality vs. Rhetoric Matrix, three sales battlecards, and a proof-based messaging kit — backed by the Proof Gap Guarantee. Start here if you're not sure where to start.
Read the full spec →Research & Intelligence.
Deeper, longer-form research engagements for teams who need category mapping, buyer interviews, or analyst-relations preparation alongside their proof work.
Read →Strategy & Positioning.
When the proof has surfaced the gap and you need to rebuild the category story, the value proposition, and the segmentation around it — that's strategy work.
Read →ICP & Go-to-Market Strategy.
Evidence-based customer profiles, buyer decision journey maps, and an activation playbook — built on CRM data and customer interviews, not assumptions.
Read →Growth Diagnostic & Advisory.
A three-week diagnostic that maps every bottleneck between your product and your pipeline — then an optional advisory retainer to close the gaps month by month.
Read →Offer & Conversion.
Packaging, pricing narrative, proposal structure, and objection handling for the companies whose win rate is bottlenecked at the commercial conversation rather than the demo.
Read →Branding.
Visual and verbal identity work for growth-stage B2B SaaS — grounded in the category positioning, never abstracted from it. We don't do brand refreshes in a vacuum.
Read →A 15-min call will shorten the decision to two sentences.
Tell us what's happening in your late-stage deals. We'll tell you which of these is the right move, or if none of them are.