You don't need more tactics.
You need to know what's broken.
A 3-week diagnostic that maps your entire growth engine — from first impression to closed revenue — and identifies the single highest-leverage fix. Plus ongoing advisory to keep it running. Built for B2B SaaS teams at Series A/B who are drowning in dashboards but starving for clarity.
“95% of B2B buyers aren't in-market at any given time. If your growth engine isn't tuned for the long game, you're paying full price for a fraction of the result.”
Ehrenberg-Bass Institute / LinkedIn B2B InstituteThe Proof Sprint ($4,500, 10 days) maps competitor claims vs. reality. This Growth Diagnostic maps your entire growth engine — funnel, brand-demand balance, and constraints — to find where improvement compounds most.
When everyone's optimizing tactics, the real problem is the system.
of marketing budgets now go to lead generation — up from 47% in 2007. Brand investment is collapsing, and with it, long-term pipeline efficiency.
LinkedIn / IPA, 2021Brand and acquisition campaigns running together are 6x more effective than acquisition campaigns running alone. Most Series A/B companies run acquisition only.
LinkedIn B2B Instituteof B2B purchases stall during the buying process. The bottleneck is rarely the product — it's internal alignment, unclear positioning, or a leaking funnel nobody diagnosed.
Forrester, 2024The average Series A/B SaaS company spends $15K–$30K/month on marketing. If even 20% is directed at the wrong lever, that's $3K–$6K/month in wasted spend — compounding every quarter you don't correct it.
SaaS Capital, 2025Spend is increasing but efficiency is declining. You're testing new tactics every quarter without diagnosing whether the problem is the tactic or the system it lives inside.
You have metrics for everything and clarity about nothing. Every team member thinks something different is broken. No single source of truth.
72% of budget goes to lead gen. CAC is rising. Organic pipeline is shrinking. The compounding cost of under-investing in brand is invisible until it isn't.
The brand-demand imbalance test.
We analyzed spend allocation across Series A/B SaaS companies.
of marketing budget now goes to lead generation. Up from 47% in 2007. Brand investment is collapsing.
IPA research shows the optimal B2B brand-to-demand split is 60/40. Most companies are running 28/72. That imbalance compounds — rising CAC, shrinking organic pipeline, declining win rates — every quarter you don't correct it.
LinkedIn / IPA / Ehrenberg-Bass Institute
Three reasons most growth work doesn't stick.
They check metrics, not mechanisms.
Most audits compare your CTR against benchmarks. That's like checking tire pressure when the engine is misfiring. The Growth Diagnostic models the entire system — velocity, conversion, and cost at every stage — to find where improvement compounds most.
They misidentify the constraint.
Every business is limited by either a supply constraint or a demand constraint. The strategic response to each is completely different. If you're over-investing in demand gen when the bottleneck is delivery quality, more marketing only makes things worse.
They're a snapshot with no continuity.
A diagnostic is a moment in time. Markets move. Competitors shift. What was the #1 bottleneck in Q1 may not be the bottleneck in Q3. Without a strategic thread across quarters, every new priority feels like starting over.
The Full-Funnel Diagnostic Framework.
Most companies have dashboards for everything and clarity about nothing. The Diagnostic connects the dots across the entire growth system — from first brand impression to closed revenue — and identifies the single highest-leverage point for improvement.
Full-Funnel Growth Audit.
Stage-by-stage analysis of your entire growth engine. At every stage, we measure velocity (how fast), conversion (what percentage advance), and cost (what it takes to move one prospect forward).
Constraint-Based Diagnosis.
Are you supply-constrained or demand-constrained? The answer determines whether you need more marketing or better operations. Most companies misidentify this because they look at symptoms instead of structure.
Brand-Demand Balance.
IPA research shows optimal B2B growth requires a 60/40 brand-to-demand split. Most Series A/B companies are radically over-indexed on demand gen — rising CAC, shrinking organic pipeline, declining win rates.
The diagnostic stack.
7 deliverables in 3 weeks. Each one answers a specific question your team is stuck on. You get all of them — no add-ons, no phases.
The advisory retainer.
A diagnostic is a snapshot. The Advisory Retainer is the strategic thread that connects competitive intelligence, positioning, ICP, and growth performance into a coherent system — one advisor who holds the full context across quarters.
3-month minimum, then month-to-month. No long-term lock-in.
$9,000 diagnostic + $5,000/month advisory. Save $3,000 over the first 3 months.
A fractional CMO manages your team and runs campaigns ($10K–$15K/month). This is the strategic thinking layer — the part where we figure out what to focus on, not how to execute it. $6K/month. Month-to-month after 3 months.
A fractional CMO rows your boat. Rubikn tells you which direction to point it.
What the deliverables look like.
Not a 50-slide deck. These are the actual documents your leadership team reviews on Monday morning.
Growth Scorecard
Single-page health check across 8 growth dimensions. One page that tells the whole story to your team and your board.
Constraint Diagnosis
Supply vs. demand bottleneck identification with evidence. Tells you whether to invest in marketing or operations.
90-Day Prioritized Roadmap
Ranked actions by expected impact and implementation effort. Not what's “worst” — what moves the needle most.
CEO Growth Brief
1-page translation of the Scorecard into business language. What's working, what's not, what to do next.
The 3-week diagnostic.
Kickoff + Constraint Diagnosis
60-min kickoff call. Analytics and CRM access granted. Constraint-Based Diagnosis (supply vs. demand). Brand-Demand Balance Assessment begins. Competitive Context scan.
Full-Funnel Audit
Stage-by-stage analysis: velocity, conversion, and cost at every funnel stage. Growth Scorecard draft. Competitive benchmarking. Impact vs. effort scoring for all identified bottlenecks.
Scorecard + Roadmap Delivery
Growth Scorecard finalized (single-page, 8 dimensions). 90-Day Prioritized Roadmap delivered. Evidence-Based Prioritization Workshop (60-min). CEO Growth Brief.
Advisory Retainer (ongoing)
Monthly 90-min strategy sessions. Growth Scorecard updates. Quarterly competitive refreshes. Async strategic access. Quarterly board briefs. Month-to-month after 3 months.
3 quantified bottlenecks — or we expand the scope.
If the Growth Diagnostic does not identify at least 3 specific, quantified growth bottlenecks with clear recommended actions and expected impact ranges — Rubikn will expand the diagnostic scope at no additional cost until it does.
Condition: Provide access to analytics, CRM, and ad platform data within 5 business days of kickoff.
After the initial 3-month commitment, the retainer is month-to-month. No long-term lock-in. If the value isn't obvious, you should leave. We earn the renewal every month.
Included with every engagement.
CEO Growth Brief
A 1-page document translating the Growth Scorecard into business language, not marketing jargon. What's working, what's not, what to do next. Designed for your CEO or founder.
Diagnostic-to-Advisory Bridge Session
If you move from Diagnostic to Advisory within 30 days: a bonus 60-minute strategy session focused on building the execution plan for the Roadmap's top 3 priorities.
Annual Strategy Off-site Prep Pack
At the 6-month mark: a comprehensive strategy document for your annual planning off-site — competitive landscape update, growth trajectory analysis, and recommended strategic bets for the next 12 months.
Built for teams that need to know what's broken.
For companies drowning in data and starving for clarity — where the problem isn't effort, it's direction.
CROs & VPs of Marketing
Pipeline isn't converting despite active execution. Spend is increasing but efficiency is declining. The problem isn't capacity — it's strategy.
Founders & CEOs
The board wants a growth plan. Different team members think different things are broken. You need a single, evidence-based diagnosis.
Heads of Growth
Tactic cycling every quarter — new channel, new campaign, new angle — without ever diagnosing whether the problem is the tactic or the system the tactic lives inside.
Revenue Leaders
Marketing and sales pointing fingers. Need an objective, evidence-based view of where the funnel is actually breaking down and why.
This is not for you if…
You need hands, not direction. If the problem is execution capacity, hire an agency.
You want a dashboard review. This is a systems-level diagnosis, not a metrics check.
You can't grant analytics and CRM access within 5 days. The Diagnostic requires real data.
You're pre-revenue. The Diagnostic models an existing growth engine — there has to be one to diagnose.
Before you ask.
“We already have dashboards and reports — we don't need another audit.”
“$9K for a diagnostic seems high when we already have the data.”
“We need execution help, not strategy.”
“$6K/month for advisory feels like a lot for monthly calls.”
Find out if your growth engine is leaking pipeline.
You'll speak directly with the strategist who leads your Diagnostic. No sales team. 15 minutes to know whether the problem is strategy or execution — and whether this Diagnostic finds it.