Stop making strategy
decisions on gut feel.

CI platforms like Klue ($16K–$46K/year) and Crayon ($12.5K–$47K/year) are dashboards — they surface what changed, but they don't tell you what it means or what to do about it. They require a dedicated CI person to operate, analyse, and distribute insights. What Series A/B teams actually lack isn't data — it's the strategic interpretation layer. Rubikn provides the frameworks (7Ts, Porter's Four Corners, VRIO, Customer Captivity analysis) that transform raw competitor data into strategic decisions. CI tools give you a dashboard. We give you the strategy that comes from reading the dashboard.

A single bad strategic bet — wrong positioning, wrong segment, wrong pricing — costs 1–2 quarters of wasted marketing spend ($50K–$200K at Series A/B levels). One lost enterprise deal costs $30K–$100K+ in pipeline value. Klue alone costs $16K–$46K/year and still needs someone to run it. A junior competitive analyst hire is $70K–$90K/year fully loaded. $15K for a 6-week sprint that delivers everything you'd need that analyst to build in their first 90 days is a fraction of the alternative cost.

You know who they are. But do you know what they're about to do? Can you predict their next move based on their funding, hiring patterns, and patent activity? Can you articulate exactly where they're structurally vulnerable? Most teams monitor 2–3 direct competitors and miss the indirect alternatives, aspirational players entering from adjacent markets, and emerging startups. Knowing competitor names is not the same as understanding their structural advantages, positioning vulnerabilities, and likely next moves. This Sprint delivers an intelligence system, not a list of names.

Without market intelligence, execution is directionless — you're executing on assumptions instead of evidence. This Sprint doesn't slow down execution — it makes sure you're executing on the right things. Three calls over six weeks. That's less time than a single misguided campaign costs you in wasted cycles. We designed the Sprint to be low-lift specifically because we know the buyer is busy executing.

Every deliverable answers the question "so what do we do with this?" Battle Cards are designed for sales calls, not strategy decks. The Activation Playbook maps every insight to a specific action. The Living Wiki is built for ongoing updates, not a one-time PDF. And the guarantee addresses this directly — if the Sprint doesn't contain at least 5 specific, implementable competitive actions your team can execute within 30 days of delivery, Rubikn continues working at no additional cost.

A complete competitive intelligence system — not a PDF that collects dust. A living Notion/Drive wiki your team references weekly. Battle cards your AEs pull up before every call. A strategic landscape map your board actually understands. An activation playbook that maps every insight to a specific action with an owner and a deadline. Every deliverable answers the question: so what do we do with this Monday morning? The output is designed to compound — the wiki updates quarterly, the battle cards evolve with every deal, and the playbook becomes your team's competitive operating rhythm.

You own everything — permanently. The Notion/Drive wiki, the battle cards, the playbook, the landscape map — it's all yours. The Living Wiki is designed for your team to update independently. For teams that want ongoing monitoring, the Quarterly Pulse add-on ($3,000/quarter) refreshes the intel: new competitor moves, pricing changes, messaging shifts, and updated battle cards. Your first Quarterly Pulse is included free as a bonus if you start within the current quarter.

Yes. Request a redacted sample dossier on the fit call or via the "Request a sample dossier" button on this page. You'll see the actual structure, depth, and format of the competitive profiles, battle cards, and landscape map — with client-specific details anonymised. No other CI firm offers this level of transparency pre-engagement.