Research That Proves Your Position
Rubikn is a founder-led research studio built for VC-backed B2B SaaS teams competing in crowded categories. We turn competitor noise into proof-based positioning and sales enablement that holds up in demos, reviews, and procurement.
Ten days to competitive proof
The Competitive Proof Sprint cuts through the noise. We map what your competitors claim against what their product actually does, then hand you the assets your sales team needs to win. No lengthy reports. Just usable proof.
Reality vs Rhetoric Matrix
Your positioning stacked against three key competitors side by side.
Sales Battlecards
One page each. Built for demos, reviews, and the moments that matter most.
Positioning Brief
Proof-based positioning that holds up under scrutiny and procurement pressure.
Messaging Kit
Homepage options, messaging pillars, ad angles, and procurement defense bullets.
The teams that move fast and win
Rubikn works with Series A and B founders who know their market is crowded. Your CMO, product marketing lead, or head of growth needs proof that sticks. We're built for teams that move.
Marketing leaders
CMOs and VPs shipping positioning under real deadline pressure.
Growth operators
Product marketing and growth teams with limited bandwidth and high stakes.
Proof that holds up under pressure
We keep competitive analysis focused by anchoring every finding to a source, date, and decision. No infinite rabbit holes. Just evidence your team can use.
Capture what competitors actually claim
We pull from ads, websites, sales talk tracks, and public statements.
Verify against their product reality
We check claims against docs, release notes, UI, and integrations they actually ship.
Surface the gaps that matter
We flag overpromises, vagueness, and contradictions your sales team can exploit.
Hand you battle-ready messaging
Every finding converts into positioning, battlecards, and talking points your team wins with.
Every claim gets tagged and dated
We anchor competitive findings to real sources. Ads, websites, release notes, and product signals get logged with capture dates so your team knows exactly where the proof came from.
Claims meet product reality
We cross-check what competitors say against what they actually ship. When signals align across multiple sources, the proof holds stronger in front of buyers and procurement teams.
Gaps your sales team can exploit
Overpromises, vague claims, and contradictions become visible when you line up what competitors say with what they deliver. That's where your advantage lives.
Findings become battle-ready assets
Every gap and contradiction converts into positioning, battlecards, and talking points built for how your team actually sells. No reports gathering dust.
Proof that actually moves the needle
Most competitive intelligence either drowns in spreadsheets or hides behind narrative. Rubikn delivers proof your sales team can grip and use. Evidence becomes positioning. Positioning becomes wins.
Defensible angles you can hold
Positioning grounded in what competitors actually do, not what you wish they'd do.
Traps you see before buyers do
Overpromises and contradictions surface early so your team moves around them.
Talk tracks built for the close
Every finding converts into responses your team uses in demos, reviews, and procurement.
Built by the person doing the work
Rubikn runs on a simple principle. You work with the founder. Not a junior analyst. Not a generic team. The person who built this method is the person who leads your project from start to finish.
When we need more hands, we bring in vetted specialists. Fieldwork experts. Design partners. People we've worked with and trust. They scale the right parts of your project without diluting what makes the work sharp.
That's the difference between a research studio and a research factory. We stay small on purpose. Your competitive proof gets the attention it deserves. The same rigor that built the method stays in the room when we're mapping your competitors and building your positioning.
You get a founder who listens to your sales team, understands your market, and delivers proof your team can actually use. No handoffs. No dilution. Just work that holds up.
The three things we need from you
We keep the intake simple. Name your three toughest competitors, share your current pitch, and if you have them, drop a few recent objection notes. We handle the rest.
Your three competitors you face most
Current positioning and pitch deck materials
Recent objections or call themes optional
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Know when Rubikn is your next move
You're losing deals to competitor claims that sound plausible but lack real substance. Your team needs proof that sticks, not positioning that sounds like everything else in the category.
Losing deals to competitor noise
Sellers who believe what they're saying
Proof that survives procurement questions